TARGET AUDIENCE

My target audience is female bias with a ratio of 70/30. The prominent age range being 16-19 belonging to the social class group E. The majority being college students means they are earning very little with the aspiration and patience of earning much more in the future, the audience are intelligent with critical judgement of music, fashion and art. My audience are very fashion orientated, always keeping up to date with new trends and celebrity style. They are always checking their Twitter and Facebook accounts to keep up with artists and new music. My audience spend on average 3 hours per week YouTube-ing current music and download music every week, generally illegally, to keep their play list fresh and up to date. My audience like to dance, party and have fun after a week of studying so having a good time is very important to them.